8 Ideas on How to Get Landscaping Customers?

Growing profits can be as complicated as growing the perfect lawn on a professional sports field. But if you use the right strategies you can build a profitable landscaping business. Use these techniques to learn how to get landscaping customers.

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1. Build a landscaping referral program

If you don’t already have one, a customer referral program is a great way to facilitate word-of-mouth advertising. Offering an incentive – whether it’s monetary or non-monetary – can be the incentive a happy customer needs to spread the word about your landscape business. One of the most effective ways to motivate is to offer incentives to the referring client and new prospect.

2. Invest in time-saving, damage-reducing equipment

Pro-level landscaping equipment, like the RB3000 landscape trailer, streamlines efficiency so you can get things done faster—always a factor that boosts customer satisfaction. The self-propelled container is heavy-duty but relatively light, which reduces the risk of digging roots into beds and lawns.

3. Brand your stuff

You don’t want to take an expensive billboard along the highway when you already have valuable space to use. Use everything from equipment to trucks to crew t-shirts to imprint your name on the minds of potential customers, including the driver stuck behind your landscaping truck during rush hour traffic.

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4. Get involved in your community

As a professional landscaper, you have the tools, resources and knowledge to better serve the community you live in and everyone in it. Whether you’re volunteering to beautify a property for a local nonprofit or donating landscaping materials to a local park, the more you connect with your neighbors, the more likely they’ll remember your name.

5. Leverage Facebook and Instagram advertising

Digital ads can be a prime opportunity to reach the right customers. A key advantage of using Facebook and Instagram for ads is the ability to create highly targeted audiences based on factors such as location, interests and demographics.

Boostpoint, an Equipter partner company, takes the mystery out of running ad campaigns on these networks. It shows your landscaping company ads to a highly targeted audience based on the areas you already work in or want to work in. The app provides customizable ad templates to help you get started, as well as an easy-to-read dashboard so you can more clearly measure campaigns for ROI.

6. Don’t be afraid to go old-school

Social media and digital advertising get a lot of attention when it comes to ideas on how to get landscaping customers, but don’t hesitate to implement old marketing methods. Use simple “notice” tactics like door hangers and yard signs. Branded items like seed packets, flower pots, or pens are great ideas for initiatives like home shows or customer Thanksgiving gifts.

7. Use your landscaping website for lead generation

If your website isn’t set up to capture leads, you could be wasting valuable online real estate. Effective lead gen for homeowners can be as simple as a convenient contact form for the customer to request a free quote. If your landscape company targets larger clients, such as those with commercial properties, consider qualifying leads by providing a detailed guide or e-book to the property/facilities manager’s contact information.

Need more ideas? Follow these landscaping blogs to learn how to grow your business and develop content for your own blog.

8. Ask clients to review your business online

From Yelp to Facebook to Angie’s List, online reviews are go-to resources for homeowners, with nearly 90% saying they refer to reviews online before they spend money locally. Build customer relationships by asking them to leave unbiased reviews for your business. If you’re nervous about asking for reviews because of the potential for receiving poor ones, get these 5 Tips to Handle Bad Online Reviews.

These tips for how to get landscaping customers will help you grow a stronger business!

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Sajith Herath is a Software quality analyst for Mobile and Computer applications. He is the founder of Bigfact-Review. He has written about technology for nearly a decade and He has lots of experience in tech field.